Instagram Reels vs IGTV vs Story | Instagram Reviews
Reels vs IGTV vs Story: What is the difference?
Instagram has been a highly versatile platform where people can share their creativity in different forms.
It has some of the best video sharing features as compared to every social media application in the market.
They are IGTV (Instagram TV) for long-form video content and Reels for the short ones. Let’s understand the exact difference between the two…
IGTV
Instagram released IGTV in June 2018. Have you seen a shock-wave jolt logo on Instagram videos?
These are the IGTV videos. IGTV is the seamless feature to convert 'How To' videos as master lessons, shows, and tours. Additionally, your videos can be sorted into an assortment.
If you're thinking of making themed videos or engrossing scenes to drive greater recurrence and interaction with your audience, it's awesome.
You can pre-record them and change external applications, or you can make use of the IGTV editing utility.
Insert a title and an image to the snapshot. Instagram also allows you to attach a clickable link with the picture. This is an attribute that can be used only if you cross 10,000 followers.
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How to post on IGTV?
Here are the steps to post a video on IGTV:
1. Click on the plus icon in the lower panel of the Instagram app
2. Select a video from the list and it will be uploaded automatically.
3. Tap Next in the upper right corner, select a long video, and click on“Continue.”
4. To select a cover picture, tap and drag the copy at the base, or click on the plus icon and insert a picture from your internal memory.
5. Add a catchy title along with a portrait to catch the eye of the viewers.
6. Your post is now ready for entering on Instagram.
You can also opt for shooting a video in 9:16 representation as IGTV has a portrait video optimization feature similar to Instagram Live.
If you're planning to upload video content from your phone storage, you'll have to limit the video length to 10 minutes.
But if it’s a desktop app it can also go up to 60 minutes.
The best IGTVs include a sweet spot of 3-5 minutes. IGTV through its individual program can very well warrant a download if you are intending to use the arrangement dispense.
Reels
The most recent system for delivering video content on Instagram is Instagram Reels.
IGTV is competing with YouTube and Instagram stories are rivals to Snap chat. Similarly, Reels is a challenge to TikTok.
Reels allow the user to send short clips of up to 30 seconds.
You can control the speed, add special visualization tools, and music to these short uploads.
There is a whole range of cutting and altering choices inside the application itself. Reels are shown at 9:16, so it's advisable to film your clip in the portrait mode.
You can transfer or shoot a single clasp or an arrangement that is fastened together at the same point. Thus, Reels are ideal for sharing tad over the top videos, restricting movement, and developing things on a large scale.
Post instructions on Reels
For saving a reel to the reel tab in your profile, post it directly on your feed.
These reels will also appear in the explore area of the viewers.
The procedure for posting reels on Instagram is similar to that of stories and Instagram live videos.
When you scroll right for these options, you will see an alternative for posting reels. Or else, you can also select the ‘create’ option above your profile picture on your Instagram profile.
Upload or film the clip and make the edits you need. Click on the ‘post’ option and you’re done posting a reel
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Instagram Story
Instagram Stories are temporary posts that are only active for 24 hours, Instagram Stories contains pictures or short videos, usually text or other special effects can be used on pictures or videos.
Hashtags, polls, and countdown IG stories can also be used for video marketing, and are a great platform to connect and interact with your audience.
Marketing on IG Stories
You only have to keep an eye on people for 15 seconds.
Instagram Story is an easy way to engage your audience with your creativity.
Funny polls or catchy hashtags give you brand visibility. Use Instagram Story for your brand or product exposure.
Whether or not you use Instagram Stories in your marketing strategy, Instagram Stories will definitely benefit your business.
The Takeaway
Instagram buffet choices can be overpowered. In the same way, with most of the amazing marketing, content that suits the remarkable tastes of each Instagram channel will function better.
Keep the visual idea of Instagram at the top of your mind and follow these three principles for progress: provide an opportunity with a variety of substances. Besides, support the relationship and deeper commitment in the stories.
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